Bear In Heaven took me by suprise in 2009 with Beast Rest Forth Mouth and made me deeply anticipate a follow up LP. Now with I Love You, It’s Cool, the band takes only a handful of the elements that made their previous album so great and apply them here. One of the things that made Beast Rest Forth Mouth such a great listen was the variety of material on the album. With this new album, Bear In Heaven stick to a upbeat, light synth driven set of songs that don’t carry too much variety . Shoegaze is really the only thing going on here. There’s nothing too distinguishable about each track. Sure, this is still very well done and while there’s not a bad moment, too many of the moments are so alike that it gets bland pretty quick. While repeated listens pay off, even after spinning I Love You, It’s Cool a handful of times, I’m still not convinced that this album is really anything too interesting, there’s too much My Bloody Valentine on this for me to really get into.
Rating: 6.5 out of 10.